NLP though popular, is not yet there in terms of publicity. And just like every other business venture, its livewire is the number of people that knows about it. The NLP business once started, requires a steady flow of clients to keep the business solvent. And to keep the clientele healthy, you would have to reach out to them one way or the other. In this article, we have drafted out a couple of suggestions that have been proven to work in getting more coaching clients in the NLP business. The things you can do to get more coaching clients are:
- Start a group for NLP enthusiasts and prospects
Once you understand your niche of business, you can pick out the NLP-enthusiasts in your area and start up a group for them and this way, they will end up bringing friends and families who automatically becomes your possible clients. You can make this group a form of support group that will attend to people having one emotional distress or another. Cater for them and drop hints of the amazing capabilities of NLP in their day-to-day life. Your possible targets are people going through divorce, heartbreaks, suicidal thoughts and others.
- Get media exposure
You can do this by writing a book on the principles of NLP and publicizing it on radio, TV, Social media and other publicity platforms. Then you can start seeking for interviews where you will subtly advertise yourself for the benefit of your prospective clients. You can as well start TV and radio shows. To spice your show and give it more viewership, you can bring on successful cases and have them tell their inspirational stories. You can also utilize the power of social media to your advantage.
- Organize workshops on NLP and Establish a book club
Workshops are for exposition and you can use this to your advantage. The two ways this can help improve your client base is by reigniting the passion of former enthusiasts or getting new clients entirely. You can follow them up with coffee talks, or organize them into smaller follow-up groups. To be more effective with this workshop, you should target your possible niche. This is because most people in that niche might just be in need that you can easily provide solution to by applying the principles of NLP. Establish a book club and stock books on self-development. People seeking for such books will be interested in NLP. You can start selling the ideas of NLP to them when they visit your book club.
Careful observation of your business area will present to you cases which you can improve with NLP. You can assemble a team to attend to such cases as a form of charity. The after-effect is that these charity beneficiaries and their loved ones will become clients when they see improvement brought about by your application of NLP. Let the payment not be your motivating factor. Look at the greater good this can do to your business. You can volunteer to help individuals, families and businesses.
- Wear products that preach NLP and talk to strangers
You can make T-shirts, caps, bags and bracelets that scream the very essence of NLP. Make them really inspirational and when people walk up to you and enquire about them, you can educate them briefly or invite them over for coffee or to your support group. From there, you can convert them and make them your coaching clients.
Most of the suggestions above bothers on publicizing NLP. This is because some persons who might be interested in NLP do not even know about it especially outside the US. Thus, there should be a concerted effort from NLP practitioners all over to get words out. Once enough people get to know, they will find one application for it in their own cases since NLP is broad.